SECRETS TO INTERNET SUCCESS NEWS
=================================
Secrets To Internet Success Newsletter
June 15, 2008....Volume II..Issue 481
Editor: Dave MacNeil
41 St. Stephens Lane E.
Glenville, N.Y. 12302
Our New Blog http://dmacneil.blogspot.com/
RSS FEED http://webstars2k.com/blogs/rss.php?u=secrets
Loyal Subsc^ibers= 7,500+
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You may have heard about the recent sp@m legislation.
In order to comply, we need to say that the Secrets To Internet
Success Newsletter May contain in-house and 3rd party marketing
as well as articles and information about Internet and ezine
marketing.
IMPORTANT: If you subscribed using a Hotmail, Yahoo,
or AOL email address, please add our addresses to your
preferred list if you wish to continue receiving our
Newsletter.
I Want To Take A Moment To Thank All Of Our Loyal Subsc^ribers
For Their Input And For The Encouragement That They Have
Given To Us...If It Were Not For You We Would Not Be Where
We Are...And For That I Give You A Hearty THANK YOU!!
A Hearty Welcome To All Of Our New Subsc^ribers...Hope You
Enjoy Our Newsletter....
Your Partner In Success-
Dave MacNeil/ Publisher
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This issue includes the following......
1) Weekly "Heads Up"
2) FEATURED EDITORIAL
How to Write Better Subject Lines
By Kurt Eyman
3) Sponsor Ad
4) High Quality Advertising and Resources
5) Trade "Secrets" (Guest Article)
How to Keep Your Emails From Getting Blocked by Spam Filters
By Sean R Mize
7) Freebies For You
8) Testimonials
9) Subsc^riber Ads
10) Subsc^riber Feedback
11) Ad Rates
12) Removal Instruction
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1) HEADS UP!!
========
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Your Partner In Success-
Dave MacNeil
secrets@nycap.rr.com (yes my real addy)
Special Offer
*****************************
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Dave MacNeil
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2) FEATURED EDITORIAL
==================
How to Write Better Subject Lines
By Kurt Eyman
The hardest part of email marketing is getting people to
read it. Many people just use the "from" address and the
subject line to dwindle down their over packed inboxes.
They basically they use only the subject line delete
everything they deem to be not useful. This is why great
subject lines are important to the success of an email
marketing campaign. The first line of the email is just
as important. The subject line content is also a major
component for the recognition of many ISP and recipient
-level spam filters. What this means is a poorly written
subject lead may not even reach the recipient's inbox
in the first place because it was deleted by software.
These are some helpful tips you can use to maximize
the effectiveness of your subject lead.
Use the Same Style
The content of a subject line will change based on what
the email is about, but you can still write in the same
style. Try to make them original so that they are easily
recognized by a reader. It is important to test and
figure out what style works best for your recipients.
Some examples of styles would be humorous,
incentive-based, provocative, and tip oriented.
Inform recipients.
Subject lines should reveal an important topic. They
should also be timely and useful to the reader. In
better words it should say "you better read this email
or you will be missing out on something of real value."
Send Subject Lines to Yourself.
It only makes sense to send to yourself what you are
sending to others. Try sending test samples with
different subject lines and see which ones work on
you. Ask yourself what kind of reaction your email
warrants. Do you think you would delete it, open it,
save it or read it.
Intrigue recipient.
The email you are sending could be competing with about
10 to 100 other emails so it is important to gain attention
from your reader by intriguing them. Try to stimulate a
response to get them to open the email. Some good examples
are the use of questions, euphemisms and "how to" techniques.
Competing with other emails is the toughest part of email
marketing and just like any of sector of the business
arena, competition is fierce. It is important to do all
you can to gain an advantage in all areas of marketing
if you want to succeed.
About the Author: Kurt is the Public Relations Manager
for Kinetica Media, an Internet marketing company that
works to harness the power of websites, email and search
marketing for businesses so they can get and keep more
customers. Visit http://www.loyalemail.com to see how
their proven online marketing services can increase
your customer loyalty & overall sales.
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3) TOP SPONSOR AD
==============
Today's Secrets To Internet Success News Is Sponsored by:
*****************************
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Dave
================================================================
4) High Quality Advertising And Must Have Tools!
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*************************************************************
5) Trade Secrets..(Guest Article)
=================================================
How to Keep Your Emails From Getting Blocked by Spam Filters
By Sean R Mize
You will stand a much better chance of getting your
e-mail message past the SPAM software gatekeepers
if you follow the guidelines below:
- Mail Headers That Are Accurate
Never use false "From" addresses; make sure that
your e-mail accurately reflects your actual e-mail
server name, and always use the recipient's subscriber
name in the "To" field. Mail sent to "Subscribers" or
other fictitious names is almost guaranteed to get
tagged as SPAM.
- Make Sure Your Domain & Mail Server Are Consistent
Some SPAM software will check that the "From" and
"Return To" address leads to a mail server IP address
that can actually be reached. Don't relay your mail
through multiple servers even if you have permission.
- Use SPF
Sender Policy Framework (SPF) is an additional level
of protection that prohibits spammers from sending
e-mail through your server and making it look like
you sent it. By blocking out this type of threat you
lower your chances of ending up on SPAM blacklists
for offenses that you did not commit. Ask your ISP
if SPF is available and how to implement it.
- eMail Formatting
Make sure that you create technically sound HTML
code that uses the proper mime types and tags. Avoid
using HTML generators like FrontPage to create your
HTML e-mail messages.
- Be Careful Of Warnings...
Avoid adding disclaimers like "This is not SPAM" or
citing references to non-existent government rules
or laws. You should add any message footers required
by the CAN-SPAM ACT or the e-mail marketing laws of
your country.
- Use Normal Sentences & Layouts
Do not use excessive spacing between sentences and
avoid overuse of capitalization or punctuation,
especially the exclamation point (!).
- Don't Try To Be Tricky With Spelling
Tricks like writing F.R.E.E. won't fool the latest
generation of SPAM software. Neither will the use of
alternate characters or other gimmicks like L@@K At
THIS!
- Invisible Text Is A No, No!
Make sure that the color of your text is different
than the color of your background. Trying to hide
words by making them the same color will get your
message flagged as SPAM.
- Never use invisible graphics
If you are adding a graphic image to track your open
rate, make sure that you don't create an invisible
or transparent one. These are seen as mail bugs by
SPAM checkers. Use a small image to replace a bullet
point or some other normal graphic image. Keep the
file size below 50k.
- Idea: If you're using HTML e-mails, do not use
invisible web-bugs to track your e-mails. If you must
track your e-mails and whether they're read, use
visible graphics as part of your e-mail, not invisible
graphics.
- Offer Plain Text In Addition To HTML
Always include a plain text message inside your HTML
message for the benefit of those who cannot receive
HTML e-mail as well as for the SPAM checker to parse.
Try to keep the text message as close to the wording
of the HTML portion as possible. The more unlike each
other the messages are, the more likely it is to be
flagged as SPAM.
- Be Careful Of The Tools You Use
Don't use bulk mail software that spammers use. This
particularly includes any software that claims to have
"stealth" mailing capabilities. If you're using HTML
e-mails, include a text part in the e-mail as well, for
recipients (and anti-spam checkers), and keep that text
as close to the HTML copy as possible. The closer they're
related, the less likely your e-mail will be seen as spam.
SPAM Assassin, one of the most frequently used anti-SPAM
software programs, has published this list of SPAM "Sins"
that it looks for:
- Body of message incorporates a tracking ID number
- Body of message contains a large block of hexadecimal code
- Body of message contains one or more lines of
"YELLING" (i.e., all-caps)
- Message includes Microsoft executable program
- Message body has at least 70 percent blank lines
- Message header indicates message was sent directly from
dynamic IP address
- Message From field appears to not contain a real name
- Message From field ends in numbers
- Message header contains numbers mixed in with letters
- Message subject includes the term "offer"
- Message to: field contains spaces
- Message Reply to field is empty
- Subject has exclamation mark and question mark
- Subject is ALL-CAPS
- Message subject starts with an advertising tag
- Message From: field contains the term "friend"
- Subject contains "As Seen"
- Subject starts with dollar amount
- Subject contains "Double Your"
- Subject contains "For Only"
- Subject contains "FREE"
- Subject contains "Free Instant"
- Message contains excessive images without much text
- Message body contains the term "nobody's perfect"
- Message body claims not to be spam
It's hard enough to get e-mail delivered these days. There
is no sense complicating the issue by having your messages
flagged as SPAM when they are not.
The next chapter is jam packed with resources, tools and
information suggestions that you can use to take your
follow up and e-mail marketing efforts to the next level.
==============================================
7) Freebies For You
Check out http://www.thefreesite.com
Tons Of Freebies For Everyone..Webmasters as well as the whole
family!
----------------------------------------------------------------
8) Testimonials
==============================================
Happy Subscribers Are What Makes Publishing This Ezine Such A
Joy...You Are The Reason We Are Such A Success-
Thanks For Keeping Us Going! Please Feel Free To Let Us Know
What You Think..
----------
--------
Hi Dave,
I am really impressed by the quality of your ezine
and stuff you provide every issue. It means a lot
for my business to be your subscriber.
Keep your good work
Valerian Dinca
Valerian Dinca
Money With Free Ads http://tinyurl.com/9juf
------------------
Hi Dave,
I really enjoy your Tools Of The Trade section which I havent
found in any other Ezines I have subscribed to.
Sorry to say this but your Ezine looks to be too jam-packed
with Ads.I personally want the best for this Ezine and I
think you should have lesser Ads and more Articles.
Have a Great Day.
Regards,
Shahid.
www.khataisons.com
------------------------------------------
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