SECRETS TO INTERNET SUCCESS NEWS
=================================
Secrets To Internet Success Newsletter
April 27, 2008....Volume II..Issue 474
Editor: Dave MacNeil
41 St. Stephens Lane E.
Glenville, N.Y. 12302
Our New Blog http://dmacneil.blogspot.com/
RSS FEED http://webstars2k.com/blogs/rss.php?u=secrets
Loyal Subsc^ibers= 7,500+
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You may have heard about the recent sp@m legislation.
In order to comply, we need to say that the Secrets To Internet
Success Newsletter May contain in-house and 3rd party marketing
as well as articles and information about Internet and ezine
marketing.
IMPORTANT: If you subscribed using a Hotmail, Yahoo,
or AOL email address, please add our addresses to your
preferred list if you wish to continue receiving our
Newsletter.
I Want To Take A Moment To Thank All Of Our Loyal Subsc^ribers
For Their Input And For The Encouragement That They Have
Given To Us...If It Were Not For You We Would Not Be Where
We Are...And For That I Give You A Hearty THANK YOU!!
A Hearty Welcome To All Of Our New Subsc^ribers...Hope You
Enjoy Our Newsletter....
Your Partner In Success-
Dave MacNeil/ Publisher
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This issue includes the following......
1) Weekly "Heads Up"
2) FEATURED EDITORIAL
Most important parts of a sales page
Jan Tallent
3) Sponsor Ad
4) High Quality Advertising and Resources
5) Trade "Secrets" (Guest Article)
Golden Rules For Your List
By Richard Butler
7) Freebies For You
8) Testimonials
9) Subsc^riber Ads
10) Subsc^riber Feedback
11) Ad Rates
12) Removal Instruction
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1) HEADS UP!!
========
Still Looking for a Solid Money Making Program?
We have joined just about every program out
there. We have tried everything...We have
been promised the Moon...only to have
it pulled out from under us..
We were ready to give up until a good
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showed us her earnings from 1 simple
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do...A program that you can teach to
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If you are tired of all the Crap, like we
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Decide for yourself...Come visit us and
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It's not for everyone...because everyone
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does not want to work!
The program is there...Do You Have What It
Takes?
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Your Partner In Success-
Dave MacNeil
secrets@nycap.rr.com (yes my real addy)
Special Offer
*****************************
To All Secrets To Internet Success News Subsc^ribers:
There's nothing like free advertising and I've got a new place to
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You've got to check it out.
Talk to you later,
Dave MacNeil
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2) FEATURED EDITORIAL
==================
Most important parts of a sales page
Jan Tallent
Copywriting is an art form all of its own within marketing.
There are many professionals who make large incomes from
purely on copywriting and doing nothing else. Big name
marketers will pay serious money for a copywriter who has
a proven track record of pulling in sales. The performance
of sales copy has nearly as many statistics as the NFL,
and no part of a sales letter has been analyzed more than
the headline. Top class copywriters will usually produce
many different headlines, select one which they believe
will perform best, and then test the others against it.
Often, even the most experienced copywriters are surprised
by the results, and the winning headline will become a new
control in further testing.
As well as the main headline, sub headlines are critical.
Often a busy reader will just skim a sales letter, and not
really read it in great detail. The sub headlines basically
need to convey the message of the entire letter, only in an
abbreviated form. Read a sales letter's sub headlines
without looking at the text in between, and see if you
receive the full meaning of the letter just from that.
If not, the sub headlines probably need working on.
Bullet points are another crucial part of a sales letter,
and they need to be short, sharp and to the point. They
also need to emphasize benefits to the reader, and not
features of the product alone. Potential buyers are
interested in how the product can improve their life,
what end benefits the product will deliver to them.
Nowhere is this concept more important than in the short,
dynamic bullet point that play such a key role in creating
excitement within the reader.
The end of a sales letter is also of great importance
because it is here that the sale is made. The letter
must have a top quality call to action to entice the
reader to part with his money. A good PS has also been
proven to increase response rates, if it is an effective
summary of the key benefits of the product.
Jan Tallent, editor or Rim Digest eZine
http://www.rimdigest.com
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3) TOP SPONSOR AD
==============
Today's Secrets To Internet Success News Is Sponsored by:
Al Sowerby
*****************************
You`re invited to an exclusive online FAST-TRACK training
course for real entrepreneurs. All I ask you to do is click
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This Spot Could Be Yours for $10.00...If Interested
email me using this link and I will send you
instructions..
mailto:secrets@nycap.rr.com?subject=Top_Sponsor
Dave
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4) High Quality Advertising And Must Have Tools!
==============================================
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================================================================
*************************************************************
5) Trade Secrets..(Guest Article)
=================================================
Golden Rules For Your List
By Richard Butler
When you have an opt-in list, you should not just send
your promotional newsletters to them and expect them to
buy! Now that you have people on your list and you've
worked hard to get them there, don't blow it by sending
them out so much promotional material that they simply
unsubscribe!
Even thought people have opted in to your list, this does
not give you a right to send them emails promoting,
promoting and promoting every day. Remember your list
can be your golden money earner - treat it like that,
respect your list and they will help you profit!
It's also important to ensure that every email you send
out has an unsubscribe link attached to every email.
This allows people to unsubscribe quickly and easily -
make sure it is easy. I have been on too many lists,
that ask you to click on a link, sign into a website
with your username and password, and then jump through
more loops to unsubscribe! Make it easy not difficult
to get off the list!
It's important to use a reliable autoresponder service
for the following reasons:
Double opt in procedures. This makes sure that when a
person signs up they must confirm their subscription -
this goes some way to prove that it was them or a person
with access to their email account that signed up. Many
autoresponder services and programs will also keep a copy
of the IP address (a unique address) that was used to
sign up for the email list.
Bounce Features. A good service will automatically take
not of any emails that bounce. That is any emails that
don't arrive at the address they were meant to go to. If
this happens the software will automatically remove the
email address from your list.
Automatic Unsubscribe. As mentioned above you can opt
to have an automatic unsubscribe link added to your
messages - this is very advisable.
On a side note, when sending out emails ensure they are
well written, with appropriate subject lines. Some
marketers put in inappropriate subject links like "you've
been paid" or, $100 waiting to be claimed - don't do this.
If and when the person opens the emails, it just causes
them to be annoyed and they may feel like they have been
fooled by you
Richard Butler is a successful online business coach
and runs a number of sites including:
http://itsonlyajob.com
http://richardbutlerthesuccesscoach.com
==============================================
7) Freebies For You
Check out http://www.thefreesite.com
Tons Of Freebies For Everyone..Webmasters as well as the whole
family!
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8) Testimonials
==============================================
Happy Subscribers Are What Makes Publishing This Ezine Such A
Joy...You Are The Reason We Are Such A Success-
Thanks For Keeping Us Going! Please Feel Free To Let Us Know
What You Think..
----------
--------
Hi Dave,
I am really impressed by the quality of your ezine
and stuff you provide every issue. It means a lot
for my business to be your subscriber.
Keep your good work
Valerian Dinca
Valerian Dinca
Money With Free Ads http://tinyurl.com/9juf
------------------
Hi Dave,
I really enjoy your Tools Of The Trade section which I havent
found in any other Ezines I have subscribed to.
Sorry to say this but your Ezine looks to be too jam-packed
with Ads.I personally want the best for this Ezine and I
think you should have lesser Ads and more Articles.
Have a Great Day.
Regards,
Shahid.
www.khataisons.com
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