Sending Emails That Get Read In Ten Easy Steps

SECRETS TO INTERNET SUCCESS NEWS



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Secrets To Internet Success Newsletter
April 20, 2008....Volume II..Issue 473
Editor: Dave MacNeil
41 St. Stephens Lane E.
Glenville, N.Y. 12302

Our New Blog http://dmacneil.blogspot.com/
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Loyal Subsc^ibers= 7,500+
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You may have heard about the recent sp@m legislation.
In order to comply, we need to say that the Secrets To Internet
Success Newsletter May contain in-house and 3rd party marketing
as well as articles and information about Internet and ezine
marketing.





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I Want To Take A Moment To Thank All Of Our Loyal Subsc^ribers
For Their Input And For The Encouragement That They Have
Given To Us...If It Were Not For You We Would Not Be Where
We Are...And For That I Give You A Hearty THANK YOU!!


A Hearty Welcome To All Of Our New Subsc^ribers...Hope You
Enjoy Our Newsletter....




Your Partner In Success-

Dave MacNeil/ Publisher





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This issue includes the following......


1) Weekly "Heads Up"


2) FEATURED EDITORIAL

Golden Rules For Your List
By Richard Butler



3) Sponsor Ad



4) High Quality Advertising and Resources


5) Trade "Secrets" (Guest Article)

Sending Emails That Get Read In Ten Easy Steps
By Bonnie Eckert


7) Freebies For You

8) Testimonials

9) Subsc^riber Ads

10) Subsc^riber Feedback

11) Ad Rates

12) Removal Instruction


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Your Partner In Success-
Dave MacNeil
secrets@nycap.rr.com (yes my real addy)





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2) FEATURED EDITORIAL
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Golden Rules For Your List
By Richard Butler


When you have an opt-in list, you should not just
send your promotional newsletters to them and expect
them to buy! Now that you have people on your list and
you've worked hard to get them there, don't blow it by
sending them out so much promotional material that they
simply unsubscribe!

Even thought people have opted in to your list, this
does not give you a right to send them emails promoting,
promoting and promoting every day. Remember your list
can be your golden money earner - treat it like that,
respect your list and they will help you profit!

It's also important to ensure that every email you send
out has an unsubscribe link attached to every email.
This allows people to unsubscribe quickly and easily -
make sure it is easy. I have been on too many lists,
that ask you to click on a link, sign into a website
with your username and password, and then jump through
more loops to unsubscribe! Make it easy not difficult
to get off the list!

It's important to use a reliable autoresponder service
for the following reasons:

Double opt in procedures. This makes sure that when a
person signs up they must confirm their subscription -
this goes some way to prove that it was them or a person
with access to their email account that signed up. Many
autoresponder services and programs will also keep a copy
of the IP address (a unique address) that was used to sign
up for the email list.

Bounce Features. A good service will automatically take
not of any emails that bounce. That is any emails that
don't arrive at the address they were meant to go to.
If this happens the software will automatically remove
the email address from your list.

Automatic Unsubscribe. As mentioned above you can opt to
have an automatic unsubscribe link added to your messages
- this is very advisable.

On a side note, when sending out emails ensure they are
well written, with appropriate subject lines. Some
marketers put in inappropriate subject links like
"you've been paid" or, $100 waiting to be claimed -
don't do this. If and when the person opens the emails,
it just causes them to be annoyed and they may feel
like they have been fooled by you

Richard Butler is a successful online business coach
and runs a number of sites including:
http://itsonlyajob.com
http://richardbutlerthesuccesscoach.com





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5) Trade Secrets..(Guest Article)
=================================================
Sending Emails That Get Read In Ten Easy Steps
By Bonnie Eckert


Emails are more than who, what, when, where, and
why. But if they are not read what's the purpose.
The average business man has 15 emails they
routinely read on a daily basis. How can you
make your one of those 15, buy following some
simple lessons.

1.You need a catchy personalized subject line that
refers to a product or a service. Include a date
or many of the spam blockers will discard it. Then
all your work is lost.

2. Never use capitals, multiple exclamation points.
Don't illustrate with slashes, dots or dashes.

3. No more than six lines or wider than 65 characters.
Especially on your introductory email.

4. Know exactly what you want to accomplish. Is it
going to qualify leads? Or generate further leads?.

5. To make a highly effective email, it should indicate
a new product, service, premium or specially discounted
price. Offers that stimulate a response.

6. Did you think about the type of person receiving the
email? People for ages have been trying to figure out
people and their personalities in an easy and concise
manner, My friend Michael Dlouhy has done personality
colors. This is fully explained in a few other articles. .

For example a yellow personality is a nurturer, who wants
emails that ask about their family before business. Company
information in "flowery" words. The green personality you
always email them first. It should be at least four long
pages of all company information. Needs to be grammatically
and spelled correctly The red personality has their name
in all capitals, it's to the point, with no feeling. The
blue personality will have two short pages loaded with
company information, including a P.S. and PP.S .

7. Keep track of your customer's personal information and
questions. The FAQ's are put on the FAQ page. Please
respond to your customer's concerns quickly and personally.
This creates goodwill, even if their angry, admit your
mistake. Ask them how you can fix it. You are building
loyalty in customers. The more information you collect now,
the better you will serve them in the future.

8. Always put contact information in the email, in an easy
place to find on every email you send out. The same goes
for your website, contact information is your lifeblood.
This is where your customer service page becomes important
to add those FAQ, names, emails, phone numbers of people
who can help. You need to build loyalty.

9. Use emails for sending greetings of birthdays,
anniversaries, and/or other special occasions. Thank
you messages for their business.

10. You can make this a campaign of sending prewritten,
non-personal emails, the customer will see right through
that. Think about what you want on your busy day. How
often do you want to be interrupted by a stranger, verses
someone who is starting to deserve your trust or already
has it

Email is a great tool but don't abuse them. Remember
email is one of the tools to build trust. You have to
have trust before you have sales.

What do you think, how many emails from the same known
person would be considered annoying? How many emails
actually get read by you, from an unknown source? Does
it have a catchy subject line? You be the judge, your
decision can make or break the beginning of a business
relationship.

Thanks for reading for reading my article
bonnieeckert@cox.net



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8) Testimonials


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Happy Subscribers Are What Makes Publishing This Ezine Such A
Joy...You Are The Reason We Are Such A Success-
Thanks For Keeping Us Going! Please Feel Free To Let Us Know
What You Think..

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Hi Dave,

I am really impressed by the quality of your ezine
and stuff you provide every issue. It means a lot
for my business to be your subscriber.

Keep your good work

Valerian Dinca
Valerian Dinca
Money With Free Ads http://tinyurl.com/9juf




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Hi Dave,

I really enjoy your Tools Of The Trade section which I havent
found in any other Ezines I have subscribed to.

Sorry to say this but your Ezine looks to be too jam-packed
with Ads.I personally want the best for this Ezine and I
think you should have lesser Ads and more Articles.

Have a Great Day.

Regards,
Shahid.
www.khataisons.com

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