SECRETS TO INTERNET SUCCESS NEWS
=================================
Secrets To Internet Success Newsletter
March 23, 2008....Volume II..Issue 469
Editor: Dave MacNeil
41 St. Stephens Lane E.
Glenville, N.Y. 12302
Our New Blog http://dmacneil.blogspot.com/
Loyal Subsc^ibers= 7,500+
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You may have heard about the recent sp@m legislation.
In order to comply, we need to say that the Secrets To Internet
Success Newsletter May contain in-house and 3rd party marketing
as well as articles and information about Internet and ezine
marketing.
IMPORTANT: If you subscribed using a Hotmail, Yahoo,
or AOL email address, please add our addresses to your
preferred list if you wish to continue receiving our
Newsletter.
I Want To Take A Moment To Thank All Of Our Loyal Subsc^ribers
For Their Input And For The Encouragement That They Have
Given To Us...If It Were Not For You We Would Not Be Where
We Are...And For That I Give You A Hearty THANK YOU!!
A Hearty Welcome To All Of Our New Subsc^ribers...Hope You
Enjoy Our Newsletter....
I wish all of you a very happy Easter..May you spend
quality time with your loved ones..
Your Partner In Success-
Dave MacNeil/ Publisher
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This issue includes the following......
1) Weekly "Heads Up"
2) FEATURED EDITORIAL
How To Use An Email Marketing Campaign Software
By George Franklin
3) Sponsor Ad
4) High Quality Advertising and Resources
5) Trade "Secrets" (Guest Article)
3 Quick And Easy Ways To Build A Profitable Opt In List
by Jan Tallent
7) Freebies For You
8) Testimonials
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1) HEADS UP!!
========
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Your Partner In Success-
Dave MacNeil
secrets@nycap.rr.com (yes my real addy)
Special Offer
*****************************
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2) FEATURED EDITORIAL
==================
How To Use An Email Marketing Campaign Software
By George Franklin
There are a wide variety of potential software solutions
today for the small business owner when it comes to
developing and executing an email marketing campaign.
All of these software solutions contain many of the same
basic features which are templates for product announcement
and emails, methods of list building for opt-in solutions,
email distribution methods along with a number of other
items. But do you really need these items? Why would a
business decide to utilize an email marketing campaign?
Here are five reasons that small businesses should consider
using an email marketing campaign:
1. Stay in touch-This will allow business to reach out and
stay in contact with customers even when there is not direct
need for face to face contact. It will assist in building
the business-customer relationship, while also having the
potential to add new potential customers through the
effective use of sign up lists.
2. Provide new information on events-Through effective use
of the internet, it is possible to provide information on
upcoming or past events, new products that are available
or anything else that could be interesting to your customer
base. This is a wonderful way to make sure your current
clients know about possible changes to your business, maybe
a new location or web site. It helps keep the customer
informed that they are important to you and you would like
to keep them up to date on what is happening with your
business.
3. Share valuable information-An excellent way to share
information and knowledge is through the use of
newsletters and ezines. These are an excellent way to
give back to your customers something of yourself or
your products. When constructing your newsletter or ezine,
make sure it provides content that is a benefit or a value
to your reader. Your readers will not only will they
appreciate this information but also you have the
possibility that they may share it with others. A good
rule of thumb for these mailings is 2/3 value and 1/3
promotion.
4. Target your users- Many software products allow you
to create targeted lists for distribution. This feature
allows you to create contact lists with similar marketing
targets. It will assist you in avoiding over contacting
your customers and instead allow them get only information
that they will view as important.
5. contests and promotions-- Contests and promotions are a
great way to build excitement and increase the number of
potential customers. By offering incentives to those who
sign up to be added to your list, you increase the
possibility of your message being read. Also do not
forget to offer promotions to loyal readers too; you
do not want them to feel left out. One important option
that should always be included is the "refer a friend",
what better way to spread the word about your business.
Email marketing campaigns can provide a wide variety of
benefits and can be a much cheaper way to contact both
current and potential customers. Email marketing software
solutions can make this method a much easier method to
get started in and be successful. You will not need to
be a computer expert to create a newsletter or campaign;
utilizing the available templates will allow you to
write, edit and send effective work. The tracking
software will also assist you in tracking your messages,
know who is receiving them and responding to you offers.
These software programs are an effective tool and usually
worth the investment.
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3) TOP SPONSOR AD
==============
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Dave
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4) High Quality Advertising And Must Have Tools!
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*************************************************************
5) Trade Secrets..(Guest Article)
=================================================
3 Quick And Easy Ways To Build A Profitable Opt In List
by Jan Tallent
You finally realize that you need a good opt-in list.
After reading countless articles and the expert advice
about creating a small fortune with opt-in lists, you
finally decide to have one of your own. Then it happens,
you think you know everything there is to know about
opt-in lists and have followed the advice to the
T and you still weren't able to make a profit.
In fact, you may be losing money. You may be hiring
writers to help you out. Or getting signups from paid
list building services. Even if you have a big list,
if only a very small percentage actually buys from you,
you are still losing profit. Youâ?Tll realize that after
a few months when you see your statistics and sales
figures.
So what could have gone wrong? Why have others succeeded
where you have failed? The most common mistake is to dive
right in. You chose a topic where you think could be quite
popular and would earn you money. This is rarely the case.
Just because you write to people from your list doesnâ?Tt
mean they are going to buy instantly.
For those who have started an opt-in list and have failed,
you can rejuvenate your failed venture. For those who are
starting, here are three quick and easy ways to build a
profitable opt-in list.
1) Get your customers to trust you and your products first.
Just launching your opt-in list would not make you an
expert and a believable seller. Put out many articles
before you start an opt-in list. Write about the topic
you know and have started and used for your site. Set up
a forum or opinion poll, etc. to gain knowledge about
your customers, about their wants and needs and target
those wants and needs.
Join forums from other sites as well. Provide expert
advice and recommendations. When you feel that people
trust you already, you will be able to start your own
opt-in list. You can build a base as well with other
forum users. You can ask them to join your list.
Friends are always good customers. Put up a link to
your site so that they may be able to see what your
business is all about.
The truth is, the money will only come in when the
consumers and subscribers believe and trust in you.
They want a product or service that could be a good
exchange for their money. People are not going to
buy something out of your recommendation if they
donâ?Tt know you.
2) Find a product or service that people want and need.
Although it may not be your forte, if you provide a
service and product that you have researched and
learned about well, you can carry it on forward.
Invest your time, effort and money that you could
sell as well as the buyers or subscribers of your
opt-in list can use.
While it is true that it is best to sell something
that you have interest in, there are not many people
who have the same interest as you if you decide to
sell something that is not entirely popular or
profitable. Do your research well and you would see
the profits come in. Also provide your subscribers
with promotional material that they could actually
use and spread around.
3) Make friends with other opt-in list users. This is
basically beneficial especially if it is someone who
has already launched a successful opt-in list. These
are people that have the experience in this venture
and experience is still the best teacher. While there
are many articles available for you in the internet
to use, there is nothing like getting a first hand
account from someone you trust.
Experienced opt-in list users will be able to tell you
what to do and what not to do because they have gone
through it. While different situations occur for
different people, the general concept can still be
very helpful. There are many things to avoid and
these people will be able to tell you which ones.
Building a profitable opt-in list will not just happen
overnight. There are many preparations and efforts going
into this undertaking. Opt-in lists are built from scratch,
as your list grows, you should also maintain the quality
of your list. Keep it organized and manageable. Get or
hire help if need be, just make sure that your subscribers
are happy and satisfied and they will be willing to buy
from you.
Jan Tallent, editor of Rim Digest eZine
See the Software that manages my businesses:
http://www.softwarewarrioress.com/GED/Software_Ours.html
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==============================================
7) Freebies For You
Check out http://www.thefreesite.com
Tons Of Freebies For Everyone..Webmasters as well as the whole
family!
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8) Testimonials
==============================================
Happy Subscribers Are What Makes Publishing This Ezine Such A
Joy...You Are The Reason We Are Such A Success-
Thanks For Keeping Us Going! Please Feel Free To Let Us Know
What You Think..
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--------
Hi Dave,
I am really impressed by the quality of your ezine
and stuff you provide every issue. It means a lot
for my business to be your subscriber.
Keep your good work
Valerian Dinca
Valerian Dinca
Money With Free Ads http://tinyurl.com/9juf
------------------
Hi Dave,
I really enjoy your Tools Of The Trade section which I havent
found in any other Ezines I have subscribed to.
Sorry to say this but your Ezine looks to be too jam-packed
with Ads.I personally want the best for this Ezine and I
think you should have lesser Ads and more Articles.
Have a Great Day.
Regards,
Shahid.
www.khataisons.com
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